Fashion
Design and Layout, pre-selected works from 2016-present
SM Supermalls, also simply known as SM is a chain of shopping malls owned by Philippines-based SM Prime. It has 86 shopping malls in the Philippines as of April 2022. 79 malls in the Philippines and seven malls in China. It was also formerly known as Shoemart.
SM Thematic Campaign, April 2023
The objective of this campaign was to launch SM Fashion collection as the go-to for summer products by showcasing a wide range of colorful fashion pieces from swimwear to cover-ups.
This was a collaboration project with Co.Studio, an ad agency from Manila where I was assigned to be the Art Director of this summer campaign. I created the mood board, key visuals and storyboards for the video.
Final key visuals for social media posts.
SM Mall of Asia Sale
A seasonal promotional poster created for SM Mall of Asia for their big sale.
