Maggi Magic Sarap

Art Direction, Maggi Magic Sarap Food Shoot, 2021

This project was a collaboration with Summit Media's Content Lab team. My responsibility was art directing a full-day photoshoot showcasing 8 different Knorr Magic Sarap recipes, each with 3-5 cooking steps. To ensure seamless execution and adherence to the schedule, a pre-production meeting was conducted involving the entire team. This meeting served to align everyone with the creative direction of the shoot and discuss all the layout specifics in advance. With two cameras and a well-thought-out set design, we were able to simultaneously capture multiple layouts, maximizing our productivity.

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