Scope of Work

• Conceptualized and designed every page of the magazine, adapting it to the new generation of readers.
• Worked closely with the Editor-in-Chief and Hearst International’s Creative Director in New York, ensuring high-quality execution and approval of each design project.
• Collaborated with photographers, final artists, editors, and the editorial team to plan and execute photo shoots for front-of-book and feature stories, including on-set art direction.
• Determined the shooting style, photographers, and glam team for celebrities, products, and models.
• Oversaw production, retouching, and final image selection to ensure a consistent look and feel throughout the magazine.
• Contributed to the digital team by producing branded content for Instagram and Facebook, expanding the magazine's online presence.