Belo Mermaid Facial Campaign, Ivana Alawi

Creative Direction, Belo Medical Group 2021

Concept

This summer campaign wants to communicate how Belo Mermaid Facial helps skin to stay looking young and fight early signs of aging. Swipe left to see the process on how we conceptualised the whole summer campaign.

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Splash of Hydration

In here you will see the different executions we did from teaser videos to billboard launch.

Campaign Shoot

There were also executions for newsletters, microsite, treatment video and Google ads.

VIDEO 1: Campaign Video (40 seconds)

SFX: Ambient music of cove setting, water droplets, cave audio of water ripples, waves

MOOD: Gloomy, Mysterious, Reflective, Calm

Video Block

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VIDEO 1: Lifestyle Video of Ivana

SFX: happy and cheerful music

MOOD: Whimsical, Light-hearted, Idyllic, Fun

Belo Mermaid Facial Campaign, Ivana Alawi

Concept

Splash of Hydration

Campaign Shoot

Life in Cosmo - 2010-2014 Demo Reel

BELOfEYE Campaign, Belo Medical Group, 2020